Sales Letters

99.9% of all sales letters are completely useless and unfit for purpose.

Think back to the last time a letter (not a leaflet or promotion) made you want to pick up the telephone and call somebody about a product or service, or prompted you buy something.

Never happened has it?

That's because most people don't have the writing skills combined with business experience and sales abilities.

In order to write a good sales letter, you have to get right inside the head of your customer.

You have to write for them and them alone.

Sales letters don't work because the vast majority scream "ME, ME, ME" (or usually "US, US, US").

We can do this, we can do that. Our product is brilliant. We are the best.

You get the picture. It's just wrong. Nobody cares.

A sales letter therefore, should aim to solve a problem, particularly if it's a business to business sales letter.

Bear in mind that it's virtually impossible to sell something straight from a letter, so it is important to set yourself another goal for the letter.

That goal should be a call to action - get the recipient to do something that you want them to do.

You might want them to call you, to complete a form, to visit your web site, but whatever it is, there should only be one call to action.

Don't confuse your potential customer with more than one request.

Customers are simple souls with little attention span. You know this already.

A good sales letter cannot be written on the fly in a few short moments.

It has to be considered, carefully compiled and then cut back to the bone so that the problem-solving message and the call to action are the only things screaming from the page.

What would such a letter cost to have written?

Wrong question because sales letters are not written, they are created.

Some companies offer sales letter templates for pennies. That's because that's all they are worth.

Others claim to be able to produce a bespoke sales letter for around £40 - great if you're buying a typing service, but what you should be buying is an element of your marketing - and that takes knowledge of your business, your aims and your customers and honestly, that costs a lot more than £40.

There's no way around it unfortunately, sales letters are very expensive. At least the good ones are.

This site is designed to provide free resources for businesses of all sizes.

Our most popular pages are the ones addressing debt collection.

However, selling is the most important aspect to any business, because without sales, there's no business.

We don't sell a letter writing service from this web site. It's just too complicated to be honest and the returns would make it uneconomical

We might be able to build you a sales web site though, as essentially, the company behind Business-Letter.co.uk is an Internet Marketing specialist.

For more details, please visit http://www.hollywood-internet.com