Writing Business Email
Writing business emails can be less formal than writing a
letter, but certain formalities still need to be followed.
For example, where a letter might start, "Dear Name", an
email might start, "Hello Name" or, if the recipient of the
email is well known to you, it can start with "Hi Name".
The thing to remember about writing business emails is that
every email you send is saying something about you and your
company.
It's easy to let your writing get sloppy when using emails,
so always remember to check and double-check every business
email you send for spelling and grammatical errors.
We're all guilty of the occasional typo and whilst you might
not notice them when you're writing, they will jump out at your
recipient as soon as the email is opened.
When writing your email, especially if it's a sales oriented
letter, make the paragraphs short.
Most emails are read on-screen and people have difficulty
reading large clumps of text.
A good discipline to get into, is keeping paragraphs no
longer than three lines long. Just like on this page.
Make your emails easy to read and you've just scored
yourself a few points with the reader.
There is a temptation with some people, to use abbreviated
txt speak in emails, which should be avoided at all costs.
The simple rule when compiling a business email is "if
you're going to write, do it right."
You just can't go wrong if you keep to the normal
formalities and keep your language simple.
When signing off, it's common to do so with something like,
"Best wishes", "Best regards" or even just "Regards".
It's friendlier than "Yours sincerely" or "Yours
faithfully", but of course, both can still be used if you feel
it's necessary.
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